Fitness Bands Drive Wearable Market in India: IDC

Fitness Bands Drive Wearable Market in India: IDCWearable market in India clocked just over four hundred,000 devices sold in Q1 2016, driven largely by way of fitness bands with 87.7 percent marketplace proportion whereas clever wearables together with smartwatches contributed to round 12.three percentage, says an global records organization (IDC) record.

“The anticipated release of cheap smartwatches within the 2d 1/2 of 2016 should see a fast boom in the proportion of clever gadgets,” stated Swapnil Bhatnagar, studies Director, IDC India, in a statement.

though the smart wearables remained low at 12.3 percentage, a higher boom price as compared to primary gadgets is predicted in near destiny.

the primary positions were grabbed via Samsung and Motorola even as Apple stood 1/3 because of channel-associated issues.

the net channel turned into the most favored way for majority of the companies. but, a shift closer to retail is likewise being observed as customers are trying to bodily experience and check out the product.

Fitbit and Apple are the most effective two brands which are extensively found in physical shops; the other manufacturers have either confined or no offline presence, the document by way of the usa marketplace studies and evaluation firm, referred to.

The penetration of wearables is still low, and companies are making an investment within the continuous improvement of merchandise to offer better value to users.

“The increase in volume is giving more scope to the vendors to give you higher features together with show and NFC.

each Intex’s recently launched Fitrist and Xiaomi’s soon-to-be-released Mi Band 2 include a show at low cost costs,” introduced Bhatnagar.

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